SOHO

About This Project

The Soho Tel Aviv project is a 24-story architectural tower designed as a hybrid urban hub that blends a business-centric boutique hotel, short-to-mid-term flexible housing, and creative workspaces. Developed by Hilla Group in collaboration with HQ Architects, it is constructed on a former central parking lot to align with the municipality's blueprint to turn the area into a premier commercial and transit zone. Unlike traditional coastal resorts in the area, this development explicitly caters to long-stay corporate professionals and business travelers.

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